The campaign includes television, radio and internet ads featuring well-known actors and public figures, and will direct audiences to visit www.usaid.gov/FWD to find more information about the crisis and a listing of U.S.-funded humanitarian organizations—including Salesian Missions—working in the Horn of Africa that are accepting donations to aid in disaster relief.

The FWD campaign was developed in response to the drought and famine in the Horn of Africa. The campaign encourages Americans to do more than just donate by providing tools to spread awareness of the crisis, support the humanitarian organizations conducting the relief operations, and learn more about the solutions through President Obama’s Feed the Future initiative.

Across the eastern Horn of Africa, more than 13 million people—a number greater than the populations of Los Angeles and New York City combined—are now in need of emergency assistance to survive. The crisis is the most severe humanitarian emergency in the world today, and the worst that East Africa has seen in six decades. Crops have failed, livestock have died, and high prices in local markets prevent many people from buying what is needed to feed their families. Millions of people are affected in Ethiopia, Djibouti, Kenya, and in Somalia where tens of thousands of people have died as a result of the crisis.

Through the Feed the Future initiative, the United States Government is addressing the root causes of chronic hunger by helping foster better farming, stronger markets, and greater resilience to climate shocks.

“We know that these types of crises don’t need to happen. Through Feed the Future, we are working to end hunger around the world,” says Rajiv Shah, USAID administrator. “By partnering with governments, the private sector and smallholder farmers, we can help nations build resilient agricultural sectors and break the devastating cycle of food riots, famine and failed states.”

Despite the magnitude of the crisis, according to a national survey released today by the Ad Council, conducted online by Harris Interactive among 2,226 U.S. adults aged 18 and older in September 2011, more than half (52 percent) of the general public say that they have not seen, heard, or read anything about the drought and famine occurring in the Horn of Africa.

The campaign aims to change those numbers with television and web ads featuring Dr. Jill Biden and actors Uma Thurman, Josh Hartnett, Geena Davis and Chanel Iman. The campaign will also be engaging high-profile athletes such as Lance Armstrong and writer and television host Anthony Bourdain. In addition to the traditional ads, the campaign includes an extensive social media program via USAID’s Facebook and Twitter channels, as well as blogs and other sites.

“We are extremely proud to be among the humanitarian organizations partnering with USAID,” says Father Mark Hyde, executive director of Salesian Missions headquartered in New Rochelle, NY. “We are very thankful for the Ad Council’s work on the FWD campaign and are hopeful more people will become aware of the crisis and take action to help save lives.”

Salesian Missions supports programs in South Sudan, Ethiopia and Kenya which have all been affected by the crisis in the region. In refugee camps served by Salesians in the area, more than 80,000 people are in need of assistance, according to Brother Cesare Bullo, executive director of the Salesian Planning and Development Office in Addis Ababa, Ethiopia.

“They arrive after having walked more than 600 kilometers,” says Br. Bullo, emphasizing the urgent nature of the refugees’ needs. “We are working to distribute food outside the refugee camps while they are waiting to be registered,” he says, referring to the area of Dolo Ado in the Southern part of Somalia. “We estimate we can provide 2,000 daily rations which means 1,000 people will benefit from the daily distribution for at least three or four days before entering the camps.”

The Salesians specialize in assessing specific needs and identifying best possible emergency interventions to aid as many people as possible. Since they are already established in the communities working to help those in need, they are in a unique position to assess situations and respond. Amid the growing numbers of refugees and declining food and water supply at the Kakuma camp, the seemingly impossible is happening. Young people are receiving job training and children are attending school.

Salesian Missions calls on the public to make donations, as they are urgently needed to fulfill these essential life-saving projects. To make a donation, go to www.SalesianMissions.org, click on Donate Now and select “African Famine Fund.”

Salesian Missions is the U.S. arm of the Salesians of Don Bosco, which operates in more than 130 countries around the globe with a focus on providing education and opportunity to youth. Since registering with USAID as a private voluntary organization, the Salesian Missions Office for International Programs has implemented 70 projects totaling more than $50 million in financial support.

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Source: USAID | Salesian Missions

The post HORN OF AFRICA: Salesian Missions Among USAID Partners, Ad Council Launches New “FWD” Campaign first appeared on MissionNewswire.

“Entire communities have nothing to eat and people, many of them children, are dying,” explained Salesian missionaries serving in the Kakuma refugee camp in northern Kenya. More than 20,000 Somali refugees sought refuge at the camp after fleeing the political instability, hunger and overcrowding of other camps. This brings the total refugees at Kakuma to more than 50,000 with an estimated 1,000 additional Somali refugees arriving daily.

In refugee camps served by Salesians in the area, more than 80,000 people are in need of assistance, according to Brother Cesare Bullo, executive director of the Salesian Planning and Development Office in Addis Ababa, Ethiopia.

Authorities fear that this crisis could become worse than the famine of 1984-85 when more than one million people died. In response, the Salesians have organized an international fundraising initiative aimed to raise at least $850,000 to provide necessary aid for 6 months.

Projects to address the urgent needs of the drought and famine victims include the repair and maintenance of existing wells, drilling of new wells, water distribution and emergency food aid.

The repair and maintenance of four wells will provide a long-term water supply for 8,000 people. In additional, four new wells will be constructed. In total, it is estimated that at least 14,000 people will benefit from these new water sources.

“We have located four water points that need to be rehabilitated and strengthened through the purchase of new pumps and additional excavations to find more water,” says Br. Bullo. “The new wells will be built in four areas for local communities very much in need of water at the moment. The wells need to be capable of providing a sufficient quantity of water during the droughts.”

The Salesians also have a plan in the works to provide a water tracking service for water distribution in the area around Jijiga, to aid the pastoralist communities. The goal is to distribute 10-12,000 liters of water twice daily.

With 1,000 new refugees arriving daily in Ethiopia from Somalia, Br. Bullo says it takes three to four days for them to register with UNHCR and enter the camp to receive aid.

“They arrive after having walked more than 600 kilometers,” says Br. Bullo, emphasizing the urgent nature of the refugees’ needs.

“We are working to distribute food outside the refugee camps while they are waiting to be registered,” he says, referring to the area of Dolo Ado in the Southern part of Somalia. “We estimate we can provide 2,000 daily rations which means 1,000 people will benefit from the daily distribution for at least three or four days before entering the camps.”

Br. Bullo estimates they will help at least 10,000 people outside the camps in the first month.

Salesian Missions calls on the public to make donations, as they are urgently needed to fulfill these essential life-saving projects.

“So far, we have raised about a third of the needed funds and are hopeful that the remaining amount will follow as caring friends and donors learn of the crisis,” says Father Mark Hyde, director of Salesian Missions in New Rochelle, NY.

To make a donation, go to www.SalesianMissions.org, click on Donate Now and select “African Famine Fund.”

The Salesians specialize in assessing specific needs and identifying best possible emergency interventions to aid as many people as possible. Since they are already established in the communities working to help those in need, they are in a unique position to assess situations and respond.

For example, in Ethiopia the Salesians operate in 14 towns, providing schools, feeding programs, housing for orphans, and HIV/AIDS intervention programs. In Kenya, the Salesians bring classrooms to refugee camps, protect youth from disease, teach agriculture skills, feed hungry children and families, and much more.

PHOTO: ROBERTO SCHMIDT (AFP/Getty)

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As politicians work to introduce plans for a better Ethiopia, a unique program is already addressing issues of hunger and education on the streets of Addis Ababa. Through Donato’s Children of the Beggars program founded by the Salesians of Don Bosco in Mekanissa, Ethiopia, parents who survive by begging on the street are able to send their children to school to receive basic education and skills training support services.

According to UNICEF, approximately 72 percent of school-age children in Ethiopia have no access to formal education, and while education is free, many families do not have the economic resources to send their children to school.

“For children whose parents are already begging on the street, education seems like a dream,” says Brother Cesare Bullo, director of the Project Development Office for the Salesians of Don Bosco in Ethiopia.  “Our goal is to reach children who are living in dangerous situations. Our first step is to connect with the parents and guardians to introduce the value of education and how it can lead to a better life for their children – something every parent wants.”

The program staff includes social workers who do outreach to convince parents that an education will provide long-term benefits for the child and family, even though the family may rely on the child to work in the street to provide a portion of the family income.

Once enrolled in the program, children are tutored in basic literacy and math skills so that they may join the formal education system, while adolescents receive jobs training in marketable skills that will help provide for them and their families.

“Our program also includes meals to provide added incentive for the children to study and for parents to continue to encourage their children to attend classes,” says Br. Bullo. “We are committed to keeping the children in the program and by including meals, the program represents a daily benefit to the family.”

Currently, 513 children are enrolled in this program which began in 1998. The Salesians of Don Bosco in Ethiopia have been working with the most vulnerable children and youth since 1975 with a focus on primary and secondary educational services. Salesians also carry out development initiatives providing support in the areas of food security, access to water and illness prevention, health, emergency assistance and agriculture.

PHOTO: Adam Rudin / SALESIAN MISSIONS

SOURCES:

UNICEF

Reuters

ANS

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